The Coastal Grandmother Aesthetic

Who is this coastal grandmother taking the world by storm?

“Coastal grandmother” is a lifestyle, not a person. To embrace this aesthetic, you don’t have to be a grandmother or own a coastal cottage.

I mean, it won’t hurt to live the dream somewhere in Maine or Nantucket, but it’s not a prerequisite!

Coastal cottage in new england
Image by Ed Dander from Pixabay

What Is This Aesthetic or Lifestyle?

The term “Coastal Grandmother” is still relatively new and has been gaining popularity since April 2022. It was coined by a beautiful young lady on TikTok to tongue in cheek describe her style. Her account name is @lexnicoleta (you can find a link at the bottom of this post).

Gen Z loves this style, but there are coastal grandmothers from every generation.

It is preppy but not pretentious. It’s sophisticated but uncomplicated.

Some of the most famous coastal grandmothers are:

  • Nancy Meyers (creator of movies like Father of the Bride, It’s Complicated, and The Intern)
  • Dianne Keaton (in Nancy Meyers movies!)
  • Martha Stewart
  • Reese Witherspoon
  • Anne Hathaway

Let’s break it down to wardrobe, home and other favorites to define this aesthetic further.

The Coastal Grandmother’s Home

Her interior decorating is classic and stylish yet cozy and welcoming.

Key elements of this decorating style include:

  • Jute rugs
  • Linen slip-covered couches
  • Wicker furniture
  • Blue and white porcelain
  • Cozy throw blankets
  • A seashells collection
  • Family photos
  • Fresh flowers

If you are a fan of the Nancy Myers movies, the home interiors probably made a lasting impression on you.

Somethings gotta give movie set
Image credit: Columbia Pictures

As for the garden, can you say prize-winning hydrangeas?!

Hydrangea garden

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The Coastal Grandmother’s Wardrobe

It’s a timeless look that is classic, effortlessly stylish and comfortable. Think natural materials like linen, muted colors and classic silhouettes. Button-up shirts and flowy linen pants are staples in this wardrobe.

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Are You A Coastal Grandmother?

Does this aesthetic describe you to a T? I have a few friends who can wear this badge!

As for me, I love it all, but it’s not quite me. This lady dresses way more stylishly than I do!

My decorating resembles this style somewhat, but I love a splash of color more than all neutral.

I lean more towards the “Grandmillennial” style.

Maybe I should write a similar post on that. Any other trendy aesthetics you would like to see and shop? Let me know!

A Few More Things, Just For Fun

Do you think Nancy Meyer’s home look like her movie sets?

Yes! Maybe even better. Have a look: Tour Nancy Meyers’s Newly Revitalized L.A. Home

If you are inspired and feel like you need to get into character, you definitely need to get the Coastal Grandmother playlist on Spotify!

Lastly, as promised, the lady who named this aesthetic. Her account is a lot of fun and worth a follow!


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